We are zen.
NCS Summer Guide, take on new adventures this summer

Client:

The Challenge

Type:

Digital

Deliverables:

Development, UI, UX

The Challenge - launches NCS seasonal guides

The Challenge threw down the gauntlet to create an interactive web app that helped their candidates get ready for NCS Summer and Autumn programmes.

Meeting Summer 2018 deadline, the NCS Summer Guide packaged up and launched without a hitch, reaching 31,000 users in its first month.

Seasonal guides

What we did

  • Strategy
  • Research
  • Digital Design
  • Digital Development
  • Web Development
NCS Autumn guide
showing guide and programme phases
showing guide and programme phases

Animation

Bringing a guide to life

Against creating something text-heavy, every effort was made to include bright and colourful animations and interactions throughout each phase of the guide.

animated graphic for phase one, adventure
animated graphic for phase two, discovery
animated graphic for phase three, action

Digital

Location-based content

As the user interacts with the guide, they start getting introduced to location-based content from past NCS candidates that are local to them, sharing their experiences with familiarity, right down to their local dialect.

showing location based content

UI & UX

Packing for success

One key feature of the guide was enabling candidates to get ready for their summer or autumn programmes by providing an interactive packing list which they could complete and email to themselves as they progressed.

Results

Every click counts

Throughout the NCS 2018 Summer Programme, there were a total of 85,278 users accessing over half a million pages. Over 300k interactions recorded on the site included 4,061 packing lists shared and 4,221 people taking the NCS Pledge.

Reliable, fast-working agency who combine creative initiative with technical brilliance. Always on hand with ideas and suggestions on how to make a project work best for me as the client. As an added bonus, alongside all of their many other positives, zen are also a pleasure to work with as incredibly decent, unfailingly helpful, and consistently funny human beings. Definitely recommend giving this team a go!

Donovan Mike, NCS Content Manager at The Challenge