We use Google Analytics and Adwords data in a basic, user-focused way, mainly in aggregated data reports for assessing acquisition, behaviour and conversions.
Google Analytics sets out best practices to avoid sending Personally Identifiable Information (PII) — we are satisfied that in following these we are minimising risks related to PII of persons visiting our website(s) being held by Google Analytics.
Google Analytics has, on 11th April 2018, introduced data retention controls, which allow us to control data minimisation and determine how long user and event data for our website(s) is held on GA’s servers on a lawful basis in relation to the reasonable requirements of our business. We have set data retention at the minimum period of 14 months for all zenelements owned sites set up with Google Analytics.
We do not pass on or sell information about our customers to any other business or organisation. The only exception to this is where we are legally obliged to do so to comply with a current judicial proceeding, a court order or legal process served on our website.
We will only use the information we receive in your emails or communications to deal with your enquiry, or put together a proposal for your project.
Accessing your data, or requesting your right to be forgotten
If you would like to find out what information we hold on your or your company, or would like to exercise your right to be forgotten, please contact [email protected].