A modern brand
What we did
- Research
- Brand Strategy
- Brand Identity
- Logo Design
- Campaigns
- Iconography
- Illustrations
Brand
Unparalleled consistency
Rochen's straight-line and no-fuss brand flows beyond the logo and across all materials and marketing campaigns, supported by brand guidelines and toolkits.
![Rochen’s static brand identity](/static/uploads/rochen-1-small.png)
![Rochen’s brand identity was formed with parallel lines](/static/uploads/rochen-2-full.png)
Icons & Illustrations
Brand resources
We designed a complete set of icons and illustrated artwork for use across marketing materials and onboarding documents.
![Rochen’s brand icons](/static/uploads/rochen-3-medium.png)
![Rochen’s brand illustrations](/static/uploads/rochen-4-medium.png)
Campaign
An amplified launch
A series of advertising campaigns were launched across Seach and Social to support the launch of Rochen's new brand.
![showing Rochen's adverts for social media campaigns](/static/uploads/rochen-5-medium.png)
![showing Rochen's adverts for social media and PPC search campaigns](/static/uploads/rochen-6-full.png)
Results & Stats
Branded a success
Rochen saw a 30% increase in sales over the first year, along with a decreasing bounce rate of 60% - people staying on the site to learn more, and buying.
![Rochen's desktop website and landing page for Magento](/static/uploads/rochen-7-medium.jpg)
![Rochen's mobile website and landing page for Magent](/static/uploads/rochen-8-small.jpg)
The team at zen quickly connected to our values and understood what we were about. Working through their creative process realised Rochen’s potention and delivered a brand that has stood up against our competition, at conferences and across the internet. We can’t shout about zen loudly enough.