A new brand
What we did
- Brand Strategy
- Brand Naming
- Logo Design
Bringing a logo to life
We worked with our animator to reveal the Predict Mobile logo and give it a pulse of energy to represent the organic, ever-changing data that the software collects and calculates.
A digital-to-print brand
Predict Mobile is set to be a fully web-based application, with much of its marketing taking place online.
It was important, therefore, that the brand identity and every asset was fully considered for presentation on screen and in RGB first, before supporting with a full CMYK and Pantone print palette.
For every occasion
Along with a set of six dedicated icons for each of the key metrics the Predict Mobile application bases results on, a wider range of icons were delivered for use across the UI of the app itself, as well as onboarding documents and marketing materials.
Guidelines for the future
Predict Mobile was also presented with a full set of brand guidelines to help maintain consistency into the future. And these were printed and bound so they could be admired on the shelf!
I have really enjoyed working with zen, and I would heartily recommend them to others. The team managed to breathe life into a concept and create a brand proposition that will help launch my business to the world. I felt the environment of collaboration produced some truly inspirational moments now captured in Predict Mobile.