Brand, Marketing, Print
Predict Mobile - Identity design for a data-driven service
We were challenged to create a brand that represented the values of transparency and truthfulness of embracing real-time 'big data' to learn about the market and return the most highly optimised solution for a business.
Through our creative process and lots of research, we delivered Predict Mobile - and Predict Cellular for America. Inspiration for the brand identity was realised in the software's relationship between the live data and its algorithms used to return optimised solutions, depicted in a stylised Venn diagram.