We're zen.

Client:

NHS

Type:

Campaigns

Deliverables:

Marketing

NHS tells young people it's cool2talk

We delivered an awareness campaign for NHS cool2talk and NHS one2one, brilliant programmes that reach out to young people across Scotland that are struggling with everyday problems and gives them a safe space to ask questions. Or talk to someone.

What did we do?
Strategy & Research ·Advert Design ·Advert Copywriting ·Campaign Management ·Social

Strategy & Research

Right place at the right time

Through learning about the target audience and understanding their behaviour, we were able to increase the on-site engagement through our campaign by 225% and 387% - scheduling adverts to run while young people are scrolling through their timelines!

NHS cool2talk campaign advert for Facebook and Instagram
NHS cool2talk campaign small advert for Facebook and Instagram
NHS cool2talk campaign smaller advert for Facebook and Instagram

Digital

Eye-catching graphics

It was recognised that adverts on a previous campaign was clear in message but did not catch the eye or engage with young people as well as they could. We created a new campaign, with a new focused messages and a full set of colourful artwork for adverts.

NHS cool2talk campaign advert for Facebook and Instagram
NHS cool2talk campaign advert for Facebook and Instagrame
NHS cool2talk campaign advert for Facebook and Instagram

Perfection

The figures don’t lie

While it was anticipated that the target audience would be on mobiles, the data backed this up and further enhancements were made to artwork and platform targeting to increase reach.

We also introduced a video across one area of the campaign - taking the campaign onto SnapChat.

Results

Word of mouth shares

We observed an impressive organic engagement on the campaigns adverts themselves, leading to the following results on each campaign.

NHS cool2talk

An increase of 389% in the number of questions asked on the cool2talk website during our awareness campaign.

showing organically published and shared NHS cool2talk post

NHS one2one

An increase of 225% in the number of registered users looking to speak to a counsellor during our scheduled awareness campaign.

showing organically published and shared NHS one2one post
Thank you for the work you have done! We all feel it has been a great benefit to allowing more young people to access our cool2talk​ and one2one services. Felicity Snowsill, Senior Health Promotion Officer