Strategy & Research
Right place at the right time
Through learning about the target audience and understanding their behaviour, we were able to increase the on-site engagement through our campaign by 225% and 387% - scheduling adverts to run while young people are scrolling through their timelines!
It was recognised that adverts on a previous campaign was clear in message but did not catch the eye or engage with young people as well as they could. We created a new campaign, with a new focused messages and a full set of colourful artwork for adverts.
The figures don’t lie
While it was anticipated that the target audience would be on mobiles, the data backed this up and further enhancements were made to artwork and platform targeting to increase reach.
We also introduced a video across one area of the campaign - taking the campaign onto SnapChat.
Word of mouth shares
We observed an impressive organic engagement on the campaigns adverts themselves, leading to the following results on each campaign.
An increase of 389% in the number of questions asked on the cool2talk website during our awareness campaign.
An increase of 225% in the number of registered users looking to speak to a counsellor during our scheduled awareness campaign.